Theoretical approaches in consumer behavior and literature mapping
Aula "Burger Pacini"- DEM PISA Via Cosimo Ridolfi 10, PisaProf. Daniele Dalli (Università di Pisa)
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Theories
Neo-institutional theories in marketing and consumer research
Aula "Burger Pacini"- DEM PISA Via Cosimo Ridolfi 10, PisaProf. Matteo Corciolani (Università di Pisa)